In a report, published a few weeks ago, research on the size and score of the disability market revealed an unimaginable number. 1,85 billion of Earth population are people with disabilities (PWD). Researchers compare the population of PWD to the Chinese. If to include their families and friends – consumers who make purchasing decisions with emotional connection to PWD – they control 13 trillion US dollar disposable income. In light of this, it is obvious that accessible companies win the market.